Clean Beauty Redefined: Why IDUN Minerals is a Game-Changer

Glamira Beauty clean, cruelty-free beauty products with vegan makeup and skincare

Honoring IDUN Minerals' Anniversary on International Women's Day

March 8th isn't just about celebrating women—it's a day to spotlight brands that empower us from the inside out. This year, we're raising a glass (and a lipstick!) to IDUN Minerals, a clean beauty brand that's not just redefining glamour but doing it with purpose.

Why are we so obsessed with IDUN at Glamira Beauty? Because they prove that looking flawless and living consciously go hand in hand. Luxury without the nasties. Beauty without the baggage. Makeup that works as hard as you do—all while being kind to your skin and the planet.

The Clean Beauty Revolution: How IDUN Stole Our Hearts

Hiba’s (our founder’s) Journey to Clean Beauty with IDUN Minerals

I still remember the moment my beauty routine changed forever. My skin had been rebelling against conventional beauty products for years, reacting to harsh chemicals and synthetic fragrances. I tried everything, but nothing felt truly safe. Then, at a convention in Dubai, my brother introduced me to the founder of IDUN Minerals. That conversation wasn’t just about makeup—it was about a revolution in beauty.

I listened as the founder spoke about their commitment to ultra-purified, dermatologist-approved formulas, vegan and cruelty-free products, and sustainable packaging. Intrigued, I tried IDUN’s Norrsken Pure Mineral Illuminating Foundation, and the moment it touched my skin, I knew this was different. It felt like a second skin—weightless, breathable, and completely free from irritation. No hidden toxins, no compromises—just pure, high-performing minerals that enhanced my natural beauty.

Before IDUN Minerals: No matter how much I invested in skincare—high-end, organic, you name it—the burning sensation never left. My skin was a constant battleground.

After IDUN Minerals: Then my brother introduced me to IDUN Minerals. The first time I applied the Norrsken Pure Mineral Foundation, it felt like a second skin—weightless, breathable, and finally... calm. No irritation, just pure comfort.

During my ongoing chemotherapy treatments, when my skin is at its most sensitive, I rely on IDUN Minerals' skincare line. Their Moisturizing Face Cream, Rich Night Cream, and Mineral Cleansing Face & Eye Lotion keep my skin hydrated, soothed, and radiant, even in the most challenging times. One product that has been a true game-changer for me is the Skin Booster, a concentrated formula that deeply nourishes and revives the skin, restoring its glow and resilience even during the toughest moments of my treatment. IDUN wasn’t just about makeup—it became part of my healing journey.

That experience sparked something in me. This wasn’t just about finding the perfect makeup—it was about discovering a brand that truly aligned with my values. From that day on, I made it my mission to introduce others to clean, sustainable beauty.

A New Era of Beauty: Conscious, Clean & Kind

In a world where consumers are awakening to the truth behind ingredients and sustainability,IDUN Mineralsstands out as a beacon of authenticity and transparency. From day one, they have committed to formulating without compromise, ensuring that every product nurtures your skin, the planet, and all living beings.

Why This Matters on International Women’s Day

Women deserve beauty products that empower rather than exploit. On this day of celebration and activism, we honor brands like IDUN Minerals that align with our values—integrity, sustainability, and conscious living.

2. Educate & Advocate

Help spread awareness about clean beauty and ethical sourcing. Share this article and encourage others to make mindful beauty choices.

3. Celebrate Brands That Give Back

IDUN Minerals supports various initiatives, including the Responsible Mica Initiative, PETA’s Beauty Without Bunnies, and the Finnish Allergy, Skin, and Asthma Federation. By choosing their products, you’re supporting brands that prioritize people, animals, and the planet.

A Future Where Beauty is Pure & Purposeful

IDUN Minerals proves that beauty can be luxurious and ethical. By blending science, sustainability, and inclusivity, they’ve set a new gold standard in the beauty industry.

Let’s celebrate IDUN Minerals' anniversary by choosing products that reflect our values.

Here’s to beauty that uplifts, empowers, and transforms—Happy International Women’s Day!

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Let customers speak for us

from 44 reviews

03/17/2025

Best vegan mascara ever

I have tried and tested so many vegan mascaras over the years and this is my absolute favourite. 10/10 would recommend!

Mineral Mascara Magna

Tonja

03/17/2025

The Best

The one and only! The best Idun mascara<3

Mineral Mascara Magna

Celinne

03/17/2025

Wow, volume and long-lasting lashes all day long.

Mineral Mascara Magna

Emilie

03/17/2025

BEST MASCARA EVER

Absolutely LOVE this mascara! I truly have struggled so much to find a good mascara that doesn't irritate my eyes and have lots of fall out. This mascara just does it for me! It's so good, really black and the brush is curved which makes it so much easier to reach to the root of the lashes AND your inner lashes. Believe me when I say this mascara is IT!

Mineral Mascara Magna

Adriana

01/31/2025

I love this lip gloss Felicia. So nice cold pink color has had a hard time finding this shade so will be sad if it is discontinued :(

Lip gloss

Monica

12/13/2024

Best lip gloss, even for sensitive lips.

Lip gloss

Ann

11/27/2024

I like your clean products, good durable texture, nice colors.

Lip gloss

Elin

09/28/2024

Very good!

To be honest, I was a little skeptical – but this is the only foundation I've found on the market that doesn't trigger my eczema! Also sits all day without any problems.

Norrsken foundation