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2-in-1 Pressed Powder Foundation
Regular price $34.00 USDRegular priceUnit price / per -
Angled blending brush
Regular price $16.00 USDRegular priceUnit price / per -
Bläck | Liquid eye pen
Regular price $22.00 USDRegular priceUnit price / per -
Brilliant Fast Dry Top Coat
Regular price $12.00 USDRegular priceUnit price / per -
Bronzer & Blush brush
Regular price $20.00 USDRegular priceUnit price / per -
Brush Cleaner
Regular price $20.00 USDRegular priceUnit price / per -
Caroline's Christmas Picks - IDUN Mineral CEO reveals her favorite festive picks! - SAVE 20% off
Regular price $141.60 USDRegular priceUnit price / per -
Cleansing Face & Eye Lotion
Regular price $18.00 USDRegular priceUnit price / per -
Cleansing Mousse
Regular price $18.00 USDRegular priceUnit price / per -
Click concealer
Regular price $30.00 USDRegular priceUnit price / per -
Concealer brush
Regular price $16.00 USDRegular priceUnit price / per -
Creamy Sand Inliner Eyeliner
Regular price $20.00 USDRegular priceUnit price / per -
Creme Eyeliner Pen
Regular price $22.00 USDRegular priceUnit price / per -
Creme Lipstick
Regular price $26.00 USDRegular priceUnit price / per -
Deep Moisture Hair Mask
Regular price $22.00 USDRegular priceUnit price / per
Let customers speak for us
from 42 reviewsI love this lip gloss Felicia. So nice cold pink color has had a hard time finding this shade so will be sad if it is discontinued :(

I followed their foundation matching template to find my color and it was perfect for me. At first I LOVED it. Then I experienced that it clumps and crumbles (has problem skin so it could be because of that) but my maybeline foundation from ica maxi doesn't

I've been using this foundation for years. It is easy to apply and gives a natural result. I'm very happy with it.

I like the color and I can kiss the old man without protests from him.

I have normal to combination skin, and I really do not like the dewy look because on my skin it looks like greasy skin. Neither I like the matte foundations that dry out your skin. I used to use Mac Studio Fix Fluid, nut my skin was not so happy after a while, This looks very similar to the mac one, but it is more gentle and nourishing. It has a lot of coverage, which I do not need, so I prefer to apply it with my fingers and then even it out with a brush. This way I get less coverage, a more natural look, and compliments! That is the first time my mum complimented on my foundation, normally I only get critiques. Also, this foundation lasts well and you do not need to powder. The only minus is that there are too few shades. Idun, please make more shades of this wonderful product!

I love this foundation! I have very fair skin and it's hard to find shades that are light enough with a good texture. Feels like I am wearing no foundation and it lasts all day. Amazing coverage.

This is my favorite foundation! I have sensitive skin and I can't use anything with synthetic fragrance. I have tried many natural makeup brand foundations and this is the best. It gives great coverage but doesn't feel heavy. It matches my skin tone perfectly, I use Ingrid. There is a wonderful light smell that I love too! LOVE it!

It gives a lot of volume and is REALLY easy to remove (I know you can use just water but I use IDUN's cleansing mousse and it works perfectly). Good for me with sensitive eyes.

Super happy with this one. Fits well and is still easy to wash off. New favorite!
