I have tried and tested so many vegan mascaras over the years and this is my absolute favourite. 10/10 would recommend!

The one and only! The best Idun mascara<3

Wow, volume and long-lasting lashes all day long.

Absolutely LOVE this mascara! I truly have struggled so much to find a good mascara that doesn't irritate my eyes and have lots of fall out. This mascara just does it for me! It's so good, really black and the brush is curved which makes it so much easier to reach to the root of the lashes AND your inner lashes. Believe me when I say this mascara is IT!

I love this lip gloss Felicia. So nice cold pink color has had a hard time finding this shade so will be sad if it is discontinued :(

Best lip gloss, even for sensitive lips.

I like your clean products, good durable texture, nice colors.

Nice to be able to find products with "friendly" ingredients.

Beautiful and natural shade.

Soft on the lips, no drying out and nice color. Love it!

Very sad that this product won't be in stock again. My favourite.

I followed their foundation matching template to find my color and it was perfect for me. At first I LOVED it. Then I experienced that it clumps and crumbles (has problem skin so it could be because of that) but my maybeline foundation from ica maxi doesn't

I've been using this foundation for years. It is easy to apply and gives a natural result. I'm very happy with it.

I like the color and I can kiss the old man without protests from him.

I have normal to combination skin, and I really do not like the dewy look because on my skin it looks like greasy skin. Neither I like the matte foundations that dry out your skin. I used to use Mac Studio Fix Fluid, nut my skin was not so happy after a while, This looks very similar to the mac one, but it is more gentle and nourishing. It has a lot of coverage, which I do not need, so I prefer to apply it with my fingers and then even it out with a brush. This way I get less coverage, a more natural look, and compliments! That is the first time my mum complimented on my foundation, normally I only get critiques. Also, this foundation lasts well and you do not need to powder. The only minus is that there are too few shades. Idun, please make more shades of this wonderful product!