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I have tried and tested so many vegan mascaras over the years and this is my absolute favourite. 10/10 would recommend!

The one and only! The best Idun mascara<3

Wow, volume and long-lasting lashes all day long.

Absolutely LOVE this mascara! I truly have struggled so much to find a good mascara that doesn't irritate my eyes and have lots of fall out. This mascara just does it for me! It's so good, really black and the brush is curved which makes it so much easier to reach to the root of the lashes AND your inner lashes. Believe me when I say this mascara is IT!

I love this lip gloss Felicia. So nice cold pink color has had a hard time finding this shade so will be sad if it is discontinued :(

Best lip gloss, even for sensitive lips.

I like your clean products, good durable texture, nice colors.

To be honest, I was a little skeptical – but this is the only foundation I've found on the market that doesn't trigger my eczema! Also sits all day without any problems.

I usually never write reviews like this but I LOVE this foundation! Absolutely incredible!! Such a fresh glow!

Nice to be able to find products with "friendly" ingredients.

Beautiful and natural shade.

Soft on the lips, no drying out and nice color. Love it!

Very sad that this product won't be in stock again. My favourite.

I've been using this foundation for years. It is easy to apply and gives a natural result. I'm very happy with it.

I like the color and I can kiss the old man without protests from him.